SMM is the process of using social media platforms like Facebook, Instagram, and LinkedIn to promote products or services. It helps businesses engage with their audience, increase brand awareness, and drive website traffic. SMM also includes paid advertising and content strategies to achieve specific marketing goals.
SEARCH ENGINE OPTIMISATION
SEO is the practice of improving a website’s visibility on search engines like Google. It involves optimizing content, keywords, and technical elements to rank higher in search results. Effective SEO drives organic traffic and helps attract the right audience to a website.
CONTENT MARKETING
Content marketing is a strategic approach focused on creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by building trust and providing useful information. It includes blogs, videos, social media posts, and more that educate or entertain rather than directly promote a brand.
WEB DEVELOPMENT
Web development is the process of building and maintaining websites and web applications that run on the internet. It includes everything from creating simple static websites to complex dynamic web platforms, online stores, and web-based applications.
EMAIL MARKETING
Email marketing is a digital strategy that involves sending targeted emails to a list of subscribers to promote products, services, or updates. It helps businesses build relationships, increase brand awareness, and drive conversions. With the right content and timing, email marketing can be a powerful tool for customer engagement and retention.
SEARCH ENGINE MARKETING
SEM is a digital marketing method that uses paid ads to appear in search engine results. It helps businesses gain instant visibility and attract potential customers by targeting specific keywords. SEM is effective for driving traffic, generating leads, and measuring performance easily.
